SALINAS, CA - I’m a sucker for convenience, and individually portioned meal accompaniments are my kryptonite. Latitude 36 Foods knows I am not an outlier in this consumer trend, and continues to deliver on rising demand. To maintain its market position, the company has undergone a rebrand in response to exponential growth. The new logo reflects Latitude’s commitment to independence and excellence.

“At Latitude 36 Foods, our team works together to exceed the expectations of our customers,” said Leslie Surber, President. “Our new logo and branding highlight our innovative spirit.”

Since the company’s transition in 2016, it has expanded from its headquarters in Corona, California; bolstered its plant in West Chester, Ohio; and opened a brand-new plant in Salinas, CA. According to a press release, Latitude offers customizable and unique products for its customers and has risen as a disruptor in a competitive and niche marketplace.

Company leaders revealed their internal rebranding efforts as they continue to foster innovation and a great workplace environment to retain and attract talent. Additionally, Latitude has elevated its profile to provide educational content to its customers, building a greater connection with audiences and growing business at an unprecedented rate.

“In keeping with our mission of delivering deliciousness in every package, this rebrand is an exercise in innovation,” said Tobias Wisner, Marketing Coordinator. “We’ve decided to break out of our waveform and take on newer and exciting challenges, and it’s time our brand reflected our intrepid spirit.”

How will this rebrand elevate Latitude 36 Foods’ market visibility? Keep reading ANUK to see what this value-added player does next.

Latitude 36 Foods