FOWLER, CA - Domestic citrus is a promotional boon for the holiday season as consumers ramp up seasonal baking and gifting. To learn more about the current state of the market, I spoke with Jason Sadoian, Sales Representative with Bee Sweet Citrus.

“We just kicked off the California citrus season with California-grown Navel oranges, lemons, grapefruit, Mandarins, and a few other specialty citrus items like Meyer lemons, pummelos, and Golden Gem grapefruit,” Jason began.

Noting current trends across the market, Jason reported that Mandarins are steady overall, whereas Navel oranges and lemons have fluctuated depending on their size and grade.

With outstanding quality leading the pack, he noted that all varieties show good sugar. Plus, the cooler weather has helped the fruit color up more quickly.

“We’re slightly up on everything volume-wise,” he continued. “Last season’s volume was down for many varieties, so this year’s volume appears to mimic that of a normal season.”

AndNowUKnow will continue to keep you in the loop regarding market updates across multiple categories.