SAN ANTONIO, TX - NatureSweet® Tomatoes has welcomed a slew of new awards to its shelf, receiving a Leadership 500 Excellence Award for the fourth consecutive year. The company’s win came in the category of outstanding achievements in human capital development, fostered by its leadership development business model, Unleashing the Power of People (UPoP). For the year, NatureSweet has received seven awards for programs derived from UPoP, including: Powerful Brand Immersion, Best Use of Teamwork, and Best Global Leadership Program, among others.

"We have nearly 8,000 full-time Associates working at NatureSweet with an average tenure of over five years. Our proud Associates are our biggest competitive advantage. They are experts on growing NatureSweet tomatoes with care and without compromises," shared CEO and President Bryant Ambelang. "Being honored as a recipient of the Leadership 500 Excellence Award underscores the hard work of our Associates whose passion for cultivating high-quality produce will continue to propel our business toward even greater leadership ahead.”

According to a press release, NatureSweet’s UPoP model is designed for associate training and development. Using a carefully developed talent selection and management process, UPoP seeks to ensure that NatureSweet’s current and prospective associates are aligned with the brand's commitment to having a positive social, environmental, and economic impact on the communities in which it serves. 

As we’ve reported in the past, NatureSweet is channeling UPoP's mission to its consumers through its "Tomatoes Raised Right" campaign. As the company explains, the heart of this campaign is the company's dedicated Associates, who control every step of the growing process. 

To learn more about NatureSweet and its Tomatoes Raised Right campaign, visit the company’s website at naturesweet.com.

NatureSweet® Tomatoes