Oppy Doubles Mexican Grape Volume and Expands Asian Market Reach; Piers Hanbury and Carlos Alcazar Discuss
NOGALES, AZ - Lots of exciting advancements are taking place for the Oppy operation as the provider hits a key milestone in its commitment to expanding its 365 program. Alongside a redesigned supply chain and its expanded reach in Asian markets, the producer is set to double its Mexican grape volume for the 2024 season.
“We are thrilled to be increasing our volume twofold, sourcing from four key regions,” Executive Director of Category Development Piers Hanbury shared. “Starting in Obregon and progressing through Hermosillo, Aleman, and Carborca, we are poised to offer an even wider array of top-quality grapes to our customers."
The enhanced lineup will now include sought-after Sun World varieties, such as AUTUMNCRISP® and RUBY RUSH®, a press release explained. Initial assessments of the grape crop indicate a promising season ahead, with estimates suggesting industry volumes will fall within the 22–24 million box range.
Seeking to optimize efficiency and freshness, Oppy has also redesigned its supply chain by using its cold storage facilities in Los Angeles, California, for 20 percent of its volume, thus reducing mileage and enhancing truck availability.
In addition, the produce maven has also sharpened its focus on exports, particularly into Asian markets, through Delica North America, in which Oppy owns a 50 percent share.
“We will explore markets in Asia and Oceania for the Mexican grape season,” added Carlos Alcazar, Delica’s Supplier Relationship Manager. “Our partnership with Oppy enables us to deliver the right fruit to each market, with Japan expected to be a key destination. Additionally, we are eyeing opportunities in South Korea and Australia.”
The Mexican grape season is set to kick off in mid-May with a seamless transition from Chile, where Oppy has a significant late-season presence.
This news comes after Oppy’s strategic joint venture was announced with Sun Grape USA earlier this year, forming Sun Grape California, an Oppy Company. This collaboration ensures a consistent supply of year-round high-quality grapes, complementing Oppy’s global reach from Peru, Brazil, Chile, South Africa, and Mexico, alongside its extensive acreage in California.
Executive Director of Grapes and Stonefruit Bill Poulos heads up the category, with Director of Foodservice and Southwest Sales Jim Leach serving as its deal manager and Sales Representative Garrett Souza as its West Coast lead.
Stay tuned as ANUK continues to provide updates on the grape category and beyond.