BRENTWOOD, MO - One key takeaway from the pandemic as it relates to our industry is the health benefits that fresh fruits and vegetables have. As consumers have searched the grocery shelves for immunity-boosting products, their produce consumption has increased, and Produce for Better Health Foundation (PBH) wants to continue this trend. Therefore, the organization has announced the reconvening of its annual Consumer Connection Conference in person, April 18–20 in Scottsdale, Arizona.

“We’re looking forward to gathering our community safely in-person this spring for this powerful business event,” said Wendy Reinhardt Kapsak, MS, RDN, President and Chief Executive Officer. “Consumption behaviors have changed drastically over the course of the pandemic. Coming together and staying the course to improve fruit and vegetable consumption is imperative. America needs fruits and vegetables now more than ever.”

At this industry marketing event, being held at the Omni Resort & Spa at Montelucia, attendees will find new inspiration to engage shoppers with daily plant-forward culinary explorations. As noted in a release, there will also be networking events over the course of the several days that will give attendees the chance to interact in intimate, high-caliber conversations with influencers, retailers, foodservice leaders, and marketers.

Additionally, industry stakeholders, food system leaders, and top-tier influencers at the event will have access to business insights shared on stage, inspiring action when it comes to elevating produce consumption. At this year’s conference, speakers will deep dive into the power of habit and how we can harness new consumer behaviors. PBH’s Have a Plant^® Ambassadors will also address ways to create inclusive culture through food, among other sessions.

The Consumer Connection Conference will conclude with 1:1 VIP CONNECT appointments in which retailers, foodservice and culinary leaders, as well as lifestyle and nutrition influencers, will meet with event sponsors to network, learn, and collaborate on ways to boost fruit and vegetable sales and consumption.

“While PBH will continue to provide online content throughout the year, nothing beats the power of in-person collaboration,” said Sharese Roper, Senior Director, Industry and Partner Engagement. “Consumers need us more than ever to continue to guide their consumption habits. Join us to discover the best avenues for engagement through our community this spring in Scottsdale.”

Registration for this wonderful event is open now, so click here to sign up to attend.

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Produce for Better Health Foundation