KINGSVILLE, ON - Red Sun Farms is pleased to announce the addition of Paul J Mastronardi as the Business Development Manager. With a background in the greenhouse industry, Paul J brings experience in sales, strategic growth, and customer relationship management, further strengthening our commitment to delivering premium greenhouse-grown produce.

Paul J brings a wealth of experience in the greenhouse sector as a third-generation grower and distributor in the North American market. A graduate of Wayne State University, he has been recognized for his industry contributions as a Top 10 Under 40 honoree by Greenhouse Canada in 2017 and a Top 40 Under 40 honoree by Produce Business in 2024.

With a deep understanding of greenhouse operations, supply chain management, and market development, Paul J has worked closely with retailers and foodservice partners to drive category growth and innovation. His expertise will be instrumental in expanding Red Sun Farms’ presence and strengthening partnerships across North America.

"We are excited to welcome Paul J to the Red Sun Farms family," said Carlos Visconti, CEO of Red Sun Farms, in a recent press release. "His deep understanding of the greenhouse industry, combined with a strong customer-focused approach, aligns perfectly with our mission to provide high-quality, flavour produce year-round."

In this role, Paul J will focus on strengthening relationships with existing customers, identifying new business opportunities, and ensuring Red Sun Farms continues to adapt to evolving market demands. His strategic vision and passion for innovation will support the company’s ongoing expansion and leadership in the industry.

"I’m thrilled to be joining Red Sun Farms and working with a team that shares my passion for fresh, high-quality produce," said Paul J. "I look forward to building meaningful relationships and driving new opportunities that support the company’s long-term growth."

Red Sun Farms remains committed to delivering superior greenhouse-grown vegetables through vertical integration, advanced growing techniques, and a focus on sustainability. With the addition of Paul J, the company is well-positioned to continue providing industry-leading service and innovation to its partners.