SAN FRANCISCO, CA – With companies looking more and more to differentiate themselves through alluring packaging designs, Fresh Solutions Network latest win from the Graphic Design USA, American Packaging Design Awards is one worth noting. The honor celebrates the company’s Side Delights® Flavorables™ fresh potato package design, with its vibrant color palette and bold flavor profiles, promoting an exciting potato choice.

“Capitalizing on consumer flavor trends that are HOT, HOT, HOT, we challenged the design team to communicate the bold flavor combinations while providing package designs that would be just as stimulating visually on the shelf,” said Kathleen Triou, President and CEO, according to a press release. “We designed the packaging for a consumer that wants to be excited about their food choices and who loves the convenience of preparing quick, healthy, flavor forward meals.”

Side Delights® Flavorables™ are high quality, triple-washed, Red and Yellow petite potato varieties featuring sachets of delicious, Smokin’ Tomato, Malaysian Curry, and Chimichurri spice blends. These potatoes come in a one-pound microwaveable tray.

The packaging was designed to appeal particularly to the adventurous millennial consumers who are frequently seeking out new and bold flavor experiences.  With clearly marked labeling for consumers interested in vegan, non-GMO, gluten-free, alternatives, these side dishes are guaranteed to satisfy consumers looking for a fresh alternative to the same old potato choices.

Entrants were challenged to “convey the message, promote the brand, and close the deal” by The American Package Design Awards. Winners are chosen not just on visual design, but how the product and packaging address specific market trends, marketing objectives, and target markets. For more information, visit www.freshsolutionsnet.com, or visit www.SideDelights.com.

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Fresh Solutions Network Side Delights