AUSTIN, TX - Syngenta Vegetable Seeds is playing a leading role at the annual National Watermelon Association (NWA) Convention, sponsoring the National Watermelon Hall of Fame where grower Raymon J. Land, Sr. is being inducted.

“Raymon J. Land, Sr. was instrumental in establishing the Florida Watermelon Association (FWA) and has had a tremendous influence on the association and the industry for many years,” says NWA President George Szczepanski in a recent press release. “He is a respected industry leader, well deserving of this special recognition for the tremendous amount of time, energy, and expertise he has given to the Association throughout his esteemed career.”

Syngenta is honored to support the Hall of Fame recognition of Land, a Florida grower whose impact on the industry and its members has made him a pillar of the Florida and National Watermelon Associations for over five decades. His influence has helped inspire not only those close to him, but others in the industry as well.

“Mr. Land spread his passion for the watermelon industry to his whole family, many of whom are involved with the associations, like his grandson, Adrian Land II, who is an upcoming president of the Florida Watermelon Association,” said Courtney Davis, Syngenta Technical Sales Representative. “He is also a friend and mentor to so many in this industry. He and his wife, Annette, instilled a love for the watermelon industry in me. Without the Land family’s strong influence in my life and career, I would not be a part of this great industry, and I am so thankful for them and happy that he is being recognized with this Hall of Fame induction.”

Firm Flesh Varieties 

In addition to its Hall of Fame sponsorship, Syngenta Vegetable Seeds will highlight its firm flesh portfolio, including Cato and Golden Crisp. Cato is a dual-purpose, seedless variety that has demonstrated resilience to long-distance transport. Its bright red flesh and moderate firmness allow processors and retailers to position this product for either fresh-cut or whole-fruit markets.

Another highlight is Syngenta’s Golden Crisp variety, which boasts a remarkable bright yellow, firm flesh. Golden Crisp watermelons bring value and flexibility to growers' watermelon programs. Like Cato, it is a dual-purpose variety, delivering the benefits of firm flesh suitable for both fresh-cut and whole-fruit markets.

“We're thrilled to introduce Cato and Golden Crisp at this year's National Watermelon Association Convention. These firm flesh varieties represent the pinnacle of our breeding efforts, offering consumers an exceptional eating experience,” said Rebecca Wente, Product Specialist for Cucurbits.

“With their excellent texture, outstanding flavor, and improved shelf life, Cato and Golden Crisp are set to redefine expectations in the watermelon market. We're confident that once attendees taste these varieties, they'll understand why we're so excited about their potential.”

Don't Miss Out! Both firm flesh varieties will be showcased at the convention's Friday Hall of Fame Lunch (February 21). Join us and be among the first to savor these consistently high-quality watermelons and see why they're changing the industry. We encourage attendees at the NWA convention to visit the Syngenta U.S. Vegetable Seeds booth at the trade show to find out more about these varieties and other Syngenta products.