Texas International Produce Association Calls for Participants for Viva Fresh Clean Eating Challenge; Jen Velasquez Discusses
MISSION, TX - Attention industry members! If healthier, nutritious habits are what you’re after, you might be the perfect fit for the Texas International Produce Association’s (TIPA) Clean Eating Challenge. The opportunity kicks off in mid-October, culminating at the 2024 Viva Fresh Expo on April 13 in Houston, Texas.
“Over the past four years, we have asked industry members who are looking to regain control of their lives to join us in what has sometimes been a life-changing challenge. It’s not about weight loss, it’s about making changes in pursuit of longevity. And at the core of that search is putting fruits and vegetables at the forefront of our everyday meals,” Clean Eating Challenge Committee Chair and Director of Marketing at FullTilt Marketing Jen Velasquez said. “As we have said before, this is ultimately what our industry is asking the world to do, so who better to set an example than us?”
Last year, the fourth-annual Viva Fresh Clean Eating Challenge had 11 participants, a release stated. Now, the association is selecting a new class to focus on their health journey. The Challenge is not a diet or a weight loss competition, but instead, it is the start of a new way of life with a focus on personal wellness by adopting a healthier lifestyle that includes eating fruits and vegetables and moving more.
Spots are limited, and chosen participants must meet the following criteria:
- Be a member of the produce industry
- Be able to express what is driving them to compete in the challenge
- Be willing to share progress online and at the Viva Fresh Expo on April 12
- Show willingness to commit to the six-month challenge
- Commit to engaging with their mentors and peer groups on a weekly basis for the duration of the program
All chosen participants will receive mentorship and nutrition coaching. Upon meeting the given criteria throughout the challenge, they will also be eligible to win a Peloton Bike. Winners will be announced at the Viva Fresh Expo.
Those interested in joining the challenge can apply here by September 28.
To learn more about the Clean Eating Challenge and see what mentors have to say, click here.
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