Veg-Fresh Launches New Varieties Under Its Gems Family Line of Snacking Tomatoes
PLEASANTON, CA – Veg-Fresh Farms is pledging to take consumers to the next snacking level as the company looks to engage tomato fans with new varieties from its gems family of snacking tomatoes.
“A product line of five varieties of snacking tomatoes was designed with millennial consumers in mind who want to experience more variety in their cooking options, desire healthy recipes, accompanied with a short amount of preparation time,” explained Kate Reeb, Director of Marketing.
Veg-Fresh Farms is showcasing high-res photographs of finished plate recipes for each gem variety to attract consumers' attention, according to a press release. Each label has a photo of the finished plate, and contains a recipe on the inside of the label. The new, featured varieties are as follows:
- Ruby gems
- Mini gems
- Vintage gems
- Garden gems
- Golden gems
“Our new gems family allows the retailer an ease in merchandising with uniform, stackable packaging that is brightly colored to attract the consumer’s attention,” said Sandy Garcia, Sales Manager. “The gems family of five offers retailers a solution for a consistent, high-quality look that engages the consumers with trending recipes.”
As we previously reported, on Veg-Fresh's new website online users which will now have access to a consumer page to support ideas, new recipes with trending ingredients, and nutritional education on snacking tomatoes. Also featured is a light and upbeat 30 second gems commercial to showcase the gem lines’ “super market to super star” recipe potentials.
The company stated that each recipe featured in the varieties launch was vetted and tested in the Veg-Fresh Test Kitchen, and is especially designed for easy preparation, minimal amount of ingredients, with quality results for consumers.
Veg-Fresh said that the new gem varieties are being released in a continued trend of snacking tomatoes, which originally began with cherry tomatoes, and has continued to expand in the marketplace as consumers enjoy new varieties, colors, and portability of the tomatoes.
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