PHILADELPHIA, PA - A groundbreaking collaboration has taken place. Rubens Technologies and Escavox are set to enhance AgroFresh’s FreshCloud digital platform, a comprehensive data-backed solution that empowers the produce supply chain to make real-time decisions informed by data.

“With the addition of Rubens Technologies and Escavox solutions, the FreshCloud digital ecosystem is now informed by near real-time data at each crucial step in the produce supply chain: at the grower, in production, in storage, at retail distribution and during transit,” said Bradford Warner, Global Head of Digital and Data, AgroFresh. “These collaborations enable FreshCloud to provide a fully integrated monitoring system, empowering growers, packers, marketers, and shippers to make critical business decisions to improve fruit quality and profitability.”

FreshCloud leverages more advanced analytics, monitoring tools, and data to extend freshness and reduce food waste from farm to shelf. Using spectral sensing combined with proprietary algorithms, the scanner measures brix, firmness and starch in apples, replacing time-consuming, subjective manual checks with near real-time data.

FreshCloud Harvest now integrates data from Rubens Technologies’ hand-held spectral scanner that enables growers to quickly and easily collect fruit quality indicators to help them predict the optimal time for picking and assess fruit quality, without damaging the produce, a press release explained.

“Harvest quality, minus the impact of the journey, equals consumer quality. We take a unique approach with a focus on the food, not the assets that move it,” shared Luke Wood, Founder and Chief Executive Officer, Escavox. “By blending quality and commercial metrics into one place, we can expose problems and opportunities other solutions cannot see, let alone optimize. By using data to eradicate waste related to transit, everyone wins.”

The release went on to note that Escavox delivers a unique, comprehensive, in-transit monitoring solution, capturing and reporting multiple layers of produce and shipping data while the product is in transit. Now, with the integration into a new FreshCloud Transit module, users can receive actionable insights from the Escavox technology to improve the quality and efficiency of fresh food logistics, including calculating predictive shelf-life for best use, less rejection, and reduced waste.

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