PHILADELPHIA, PA - Fruit Attraction is happening this year in Madrid, Spain, October 4–6. AgroFresh Solutions has revealed it will be participating in the event organized by IFEMA MADRID and FEPEX. As a global agtech innovator and a leader in the fresh produce post-harvest segment, AgroFresh representatives will showcase a full range of freshness solutions and digital technologies that enhance the quality and help extend the shelf-life of fresh fruits and vegetables.

“We look forward to meeting again with our industry colleagues and customers to share AgroFresh’s latest innovations and advancements for reducing food loss and waste,” said Julián Herráiz, Fruit Protection General Director. “At AgroFresh, we’re continually pushing the potential of our post-harvest solutions to benefit an expanding range of crops and markets to help improve freshness and quality at each step of the value chain for growers, packers, and retailers.”

At the international event, AgroFresh experts will highlight several recent advancements, including:

• Recently launched VitaFresh™ Botanicals Life Select
  
• Live demonstrations of FreshCloud™ Inspection
  
• FreshStart™ disinfectants
  
• Chief Technology Officer Duncan Aust will participate in a panel discussion “Post-Harvest Innovation: The keys for new market access and 0 food waste”

In addition to new offerings, noted the release, AgroFresh will prominently feature its quality platform directed to the citrus industry, SmartCitrus™, along with SmartFresh™, its flagship solution for pome fruit, stonefruit, persimmons, melons, and other fruits. Additionally, the solutions provider will celebrate some of the company’s key accomplishments from the year, such as the Award for Innovation in Business granted by Cámara Valencia (Valencia Chamber of Commerce), in Spain. AgroFresh was one of five Valencian companies recognized.

Interested in learning more? Click here and visit the AgroFresh booth 3C12 in Hall 3.

Stay tuned to ANUK as we report on the latest.

AgroFresh Solutions