NEW YORK, NY - The digital retail industry is a competitive one, and there are many strategies by which companies aim to occupy this space. We recently reported on Walmart’s revamped digital presence as it announced it will cease its Jet.com service in a bid to strengthen its brand. As Jet.com’s operations came to a halt, prime real estate for new facilities began to open up, and Amazon was quick to act on this opportunity.

As reported by Business Insider, Amazon recently signed a deal to take over a Bronx-based warehouse that previously housed Jet.com’s operations. Gaining 200,000 square feet to carry out its digital presence throughout New York, the e-commerce giant has effectively claimed a slice of this competitive retail market.

"We are excited to continue our investment in the state of New York with a new delivery station and create hundreds of job opportunities for the talented local workforce," said Shone Jemmott of Amazon’s Public Relations in a statement.

Amazon has been aggressively building out its footprint as of late, and the company shows no signs of slowing down when it comes to the New York market. Bulking up its brick-and-mortar operations is one of Amazon’s latest strategies to maintain its presence as a leader in online retailing.

While Amazon has long been at the top of the industry’s food chain, the increasingly competitive nature of the New York market has the company clamoring for additional real estate. Will its latest investment be the cherry on top of an already massive market presence? AndNowUKnow will keep you informed as we investigate.

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