OXFORD, NC - With consumers in the pursuit of high-quality flavors while still looking to cut down on preparation time in the kitchen, the value-added space continues to be a high-traffic area in the produce department. This is the exact reason my own consumer interest was piqued when I heard of Bailey Farms’ new Tomatillo Verde Salsa Kit—and I’m sure many other shoppers will soon experience the same excitement.

“Our Tomatillo Salsa Kit is perfect for consumers who want to bring fresh, bold flavors to their kitchens,” says Tony Terry, Director of Sales. “It simplifies the process of making salsa at home while delivering the authentic taste people crave.”

Bailey Farms will be showcasing this fresh-forward product innovation during the upcoming Global Produce & Floral Show, demonstrating how its partners can meet consumer demand for fresh, authentic flavors with this unique salsa solution. As a press release explained, the Tomatillo Salsa Kit offers a convenient, all-in-one solution for creating a flavorful and tangy tomatillo salsa, perfect for home cooks and party hosts. The launch caters to shifting consumer preferences as shoppers begin leaning toward easy, at-home meal preparation.

Alongside the new Tomatillo Salsa Kit, Bailey Farms will also spotlight its proprietary BellaFina peppers, ideal for snacking, cooking, and recipe inspiration due to their versatility and perfect single-serving size.

Stop by booth C2352 during the Global Produce & Floral Show to find out more about these advantageous offerings!