BAKERSFIELD, CA - How creative can one get with sweet potato? Building on the momentum and feedback from Organic Produce Summit and IFPA Foodservice, Bako Sweet® has a variety of merchandising, brand engagement, and yummy recipes to share. These innovative campaigns are built to captivate both retailers and consumers alike.

"We are incredibly proud of the positive feedback and engagement we’ve received from our recent trade shows," said Susan Noritake, Director of Sales. "Our commitment to providing innovative, seasonal merchandising options and supporting our retail partners is at the core of our mission. We look forward to continuing to grow and inspire with our value-added products."

The sweet potato brand introduced its grilling merchandising bins this summer, available through Labor Day, to highlight the versatility of sweet potatoes in grilling recipes. These eye-catching displays encourage customers, and as a press release mentioned, Bako Sweet is dedicated to continuously updating its merchandising options to reflect seasonal themes.

Rest assured retailers, there will always be something new and exciting to offer customers.

To keep consumers inspired, Bako Sweet is actively engaged in social media, sharing exciting recipes like Sweet Potato S'mores, Sweet Potato Burgers, and Sweet Potato Kabobs, showcasing exactly how “sweet” sweet potato grilling can be. Bako Sweet’s Instagram page is also an excellent resource for retailers to share content and engage their shoppers, a release continued.

The brand has been focused on supporting retailers with the right products, displays, and is excited about deepening partnerships with long-time customers.

One thing is for sure, no matter the season, Bako Sweet sweet potatoes have a place on all plates. And keep ANUK on your digital plate for more produce updates.