YUMA, AZ - The holiday season presents a prime opportunity for retailers to boost sales with high-demand products. Bard Valley Natural Delights®, North America’s favorite Medjool date brand, continues to lead the category with strong consumer interest during this peak consumption period.

“As shoppers look for healthier, versatile ingredients this holiday season, Medjool dates are proving to be a must-have item,” said Natalia Toccoli, Digital Marketing Manager at Natural Delights. “With trending social media recipes like @avocado_bella’s viral Caramel Apple and @bromabakery’s Date Bark, younger consumers are discovering how Medjool dates can enhance their favorite dishes and traditions. This creates an exciting opportunity for retailers to engage shoppers and drive sales.”

Natural Delights has also partnered with registered dietitians nationwide to highlight Medjool dates in healthier holiday recipes, including baking, appetizers, and snacks. These efforts educate consumers on how Medjool dates can elevate seasonal dishes as a naturally nutritious alternative to traditional sugar, a press release explained. Dietitian partners also share retailer information, encouraging consumers to visit local stores and purchase Natural Delights products to recreate these festive recipes.

Adding to the excitement, the brand’s annual Happy Holi-dates Sweepstakes runs from November 1 to December 31, featuring prizes that holiday shoppers will love, including a premium espresso bar and top-tier baking gear. This year’s in-store shipper features a QR code, making it simple for shoppers to enter the sweepstakes while browsing. Building on the success of last year’s sweepstakes, which drew 140,000 entries, the brand anticipates strong engagement with this year’s eye-catching display.

Retailers can also inspire shoppers with holiday-ready recipes from Natural Delights’ influencer partners, perfect for in-store promotions or digital campaigns:

• Creamy Sweet Potato Whipped Feta with Chopped Dates by Andy Mathis
• Air-Fried Brie Stuffed Dates by Jean Choi
• Apple Pie Stuffed Dates by Candice Ayar
• Cinnamon Roll Date Wreath by Brittney Chung

With growing consumer awareness and innovative marketing strategies, Medjool dates remain a top-performing holiday product. Don’t miss the chance to stock up on this high-margin, high-demand item. Give your customers every reason to celebrate the season with Natural Delights.

For more information about Natural Delights, visit naturaldelights.com or contact Alan Asbury at [email protected] to place an order.

Keep reading ANUK as we bring more category opportunities to light.