NOGALES, AZ - Divine Flavor has made moves in its Sales and Procurement departments. The grower has announced it recently hired produce veterans: David Reyes who will be joining the vegetable sales team and business development, and Erendira Lara who will oversee all procurement in Mexico.

“We’re very excited about the latest additions of Erendira and David joining the Divine Flavor team, and both will play a pivotal role in helping elevate our sales programs to the next level,” said Carlos Bon, Senior Vice President of Sales. “Erendira has extensive experience within the industry, especially in grower relations in Mexico. We’re proud to have her be the face of our company with our growers as she works closely to promote better planning, teamwork, and enforcing our 6-pillar requirements to propel a more consistent supply of high-quality produce for our customers.”

Lara has spent the past 15 years working in produce and currently sits on the Board of Directors for IFPA Mexico. Lara joins the team to spearhead procurement and will assist the company to help promote better planning and consistent production within Divine Flavor’s supply chain, a press release shared. Lara previously worked with NatureSweet for five years managing grower relations and securing vegetable programs for the company.

“David brings a lot of energy and new perspectives, which are highly valued at our company,” continued Bon. “From our initial conversations, our team has felt that David is the perfect fit for Divine Flavor, as his demeanor and honesty mirror the values that we want to have toward our customers and growers.”

Reyes has been working in the produce industry for the past eight years as a sales executive and leading business development. Bringing a wealth of knowledge, Reyes’ role will be helping to expand vegetable programs. Reyes also spent five years working with the Oppy Group and has experience in produce sales management at World Fresh Produce and South Mill Champs.

Divine Flavor also announced Elizabeth Smart has rejoined the sales team after a brief departure from the produce industry, and 15-year company veteran Clarisa Batiz has been promoted to Vegetable Category Manager.

“With both the recent additions of David and Erendira, and Elizabeth Smart rejoining the team, and Clarisa Batiz being promoted into her new role, there’s a lot to be excited about at Divine Flavor moving forward,” Bon concluded.

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