DALLAS, TX - That exciting buzz of the winter season has arrived, and the industry is moving at a rapid pace to put the best holiday merchandising strategies in place. As DMA Solutions emphasized in a recent article, 5 Ways We Use PR to Boost Brands During the Holidays, the holiday season provides a prime opportunity for brands to connect with consumers on deeper levels. Just how do we achieve this, you ask? The marketing maven broke it down into five achievable steps.

“As we reflect on the past year and look forward to the future, marketers and publicists have a unique chance to create campaigns that resonate with both the brand’s identity and its audience,” the company’s Jessica Schneider wrote in the article. “We’ve rounded up a selection of strategies to help you embrace holiday themes such as community, generosity, and joyful gatherings, and incorporating them into your campaigns. Let’s make this a successful close to the 2024 season, filled with warmth and holiday cheer!”

DMA Solutions identified the following tips to ensure produce brands can thrive through consumer connection all winter long:

• Identify and understand your audience
• Incorporate your brand’s values
• Focus on community engagement and events
• Leverage influencer partners
• Monitor and adjust

A full breakdown of these tips can be found in the full article here.

Merry merchandising, industry friends!