IRVING, TX – With fresh produce always keeping the industry on its toes, many of us learn quickly that having a plan—or three—in place for when to market your product is a crucial part of turning a profit.

To help make this process a little easier, fresh produce marketing agency DMA Solutions continues to launch its comprehensive Produce Marketer’s Calendar, with 2016 now available to be downloaded for free.

“We’ve committed as an agency to provide helpful tools and resources for the industry, and the Produce Marketer’s Calendar has continued to be DMA Solutions’ most downloaded tool every year, solidifying our efforts,” Dan’l Mackey Almy, CEO of DMA Solutions, Inc., said in a press release. “Our hope is that both resources will allow for marketers to spend less time researching and more time strategizing and executing based on the work that we’ve already done to support their efforts.”

The calendar provides a month-by-month breakdown of important events and activities, including promotion opportunities, and can be downloaded for free from DMA Solutions’ blog, The Core.

Along with saving fresh produce markets time when planning their 2016 calendar, the company said that it hopes to share some of the company’s best year-long planning practices and helpful resources that its team uses.

DMA also recently released its 2016 Social Media Calendar in November, which combined with the Produce Marketer’s Calendar gives fresh produce marketers:

• Important industry events
• Holidays
• Tips
• Trends

The two calendars combined can provide many resources for both those seeking to expand their efforts, as well as those already utilizing year-long planning tools.

DMA Solutions