ATLANTA, GA - When you think of breaking the ice, you may be pulled into memories of corporate meetings or school classrooms. Breaking the ice gets a literal fresh spin in EarthFresh’s latest winter promotion highlighting its premium white potato variety, Polar White.

“White potatoes are up 10 percent across the U.S., and the Northeast remains the dominant region, accounting for 50 percent of all white potato sales nationally,” commented Shilo Sammy, Director of Customer Insights. "East coast consumers consistently purchase white potatoes, but this variety is taking off everywhere. There is significant opportunity for retailers to attract the loyal white potato consumer by featuring this premium quality white potato."

According to a press release, Polar White is a white potato with an excellent taste profile quickly becoming a favorite throughout the U.S. It was discovered in New Brunswick, Canada, and is easily identifiable by its bright, white skin color.

The variety is available year-round and packs a powerful punch full of nutrition, such as vitamin C, potassium, fiber, and vitamin B6.

“As more and more meals are being prepared at home during the ongoing COVID-19 pandemic, consumers continue to seek variety with an emphasis on boosting health. White potatoes are an easy option that deliver on adding healthy variety to your everyday meal plans,” Sammy concluded.

Will you too break the ice and sign up for this potato promotion?

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