WASHINGTON, DC - While we celebrate farmers every day here at ANUK, National Farmworker Awareness Week is only a few weeks away. From March 23–31, Equitable Food Initiative (EFI) will be honoring the hard work of farmers across the nation, demonstrating that they are #AlwaysEssential with the release of its free communications toolkit.

Nearly 2.5 million farmworkers are on farms and ranches, greenhouses, and packing facilities across the United States, performing hard and skilled labor, as outlined in a recent release. With the free online event, EFI is encouraging organizations to share social media content or plan in-person events to celebrate farmworkers.

As noted in the release, organizations can amplify this message through multiple strategies:

• Sharing the communications toolkit and information across the agricultural industry
• Sharing graphics and videos included in the communications toolkit or creating unique content for social media highlighting Farmworker Awareness Week and using the #AlwaysEssential hashtag
• Providing “live” content for social media channels featuring farmworker interviews detailing their jobs, safety precautions, and skills/knowledge
• Asking state governors or legislative officials to draft a proclamation supporting Farmworker Awareness Week—a template is available in the communications toolkit
• Hosting events in celebration of farmworkers
• Contacting local media to share information about the role of agriculture and farmworkers in local economies during Farmworker Awareness Week

To download the free communications toolkit and learn more about Farmworker Awareness Week, click here.

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Equitable Food Initiative