SALISBURY, NC - A formidable holiday campaign is back! Food Lion Feeds announced its Holidays Without Hunger campaign has started, running between November 6 and December 10. Since the campaign began in 2014, customers have helped contribute more than 44 million meals to neighbors experiencing hunger, benefiting Feeding America®.

“At Food Lion, we believe no one should have to choose between dinner and rent or gas and groceries,” said Kevin Durkee, Manager of Food Lion Feeds. “Every family deserves a nourishing meal with their loved ones during the holiday season. By giving the gift of meals, our customers’ support creates a meaningful impact and helps nourish our neighbors and their families experiencing hunger.”

Working with Feeding America and local partner food banks throughout Food Lion’s 10-state operating area, the grocer has helped provide more than 1.2 billion meals since its founding in 2014.

Food Lion customers can purchase and donate a specially marked, prepacked food box in-store or online through Food Lion To Go, a press release explained. Each Food Lion store will donate boxes purchased directly to local Feeding America partner food banks or partner feeding agencies in the store’s community.

Customers can also use the digital keypad at checkout to donate a specific dollar amount or round up their purchases. Feeding America and its partner food banks will receive 100 percent of all cash donations.

More inspirational initiatives are on the horizon, so stay tuned to ANUK as we report on holiday events at retail.