SANTA BARBARA, CA - Fresh Formulaics’ Flair S1™ is what Denise Junqueiro, Vice President of Marketing, calls the “next generation of post-harvest solutions.” Completely plant-based, it’s becoming a more effective alternative to conventional waxes while still achieving high shine and shelf-life extension.

“You commonly see multiple conventional waxes in the postharvest space; for example, one for shelf-life extension and another for shine. Flair S1 is a one-stop shop. You’ll get shelf-life extension and shine without having to apply multiple products,” Denise begins. “Our product doesn’t need fruit tempering, either, and can be applied to cold or wet fruit and still leave a very uniform shine.”

As Denise points out to me, many other products require a drier or heating element. Flair S1 eliminates that need.

“A grower/packer/shipper can end up paying a lot in energy for heating, and the high cost of drying equipment alone is quite expensive. We’re able to help reduce those costs with this product,” Denise adds.

Another one of Flair S1’s points of differentiation is a pretty amazing piece of ag innovation if I do say so myself.

“The use of our product Flair S1 improves the process in which the fruit is coated on packline, minimizing the use and reliance on other products such as fungicides,” Denise tells me.

Fresh Formulaics’ products do not have MRLs (Maximum Residue Limits), which Denise explains many other products do have. This helps give companies more assurance that they’ll meet MRL requirements.

“Overall, Flair S1 reduces the reliance on traditional waxes that are typically non-responsibly sourced chemicals and synthetics with something that is completely plant-based and more supportive of your bottom- and top-line but also your sustainability needs,” Denise notes. “It also increases your fruit throughput and gets more fruit off the line faster. The uniform coating coats the fruit itself. With other waxes, you might see spots and whatnot, but our product’s uniformity helps with that throughput—and that can really make a difference for a packhouse’s bottom-line.”

Increasing your top-line and reducing your bottom-line certainly sounds like a winning formula to me!

With more products soon to come, Fresh Formulaics is an exciting player in the postharvest solutions space. AndNowUKnow will continue to keep an eye out for updates.