CERRITOS, CA - Over 300 attendees descended upon the Sheraton Cerritos in California on December 7 for an annual industry event. The Fresh Produce & Floral Council (FPFC) held its Holiday Luncheon & Charity Auction, raising over $60,000 for Brighter Bites and Second Harvest Food Bank of Orange County.

“Brighter Bites and Second Harvest both very much align with the FPFC’s mission of connecting people that impact our industry and increasing produce consumption to our communities who need it most; which is why we chose to fundraise for them at this luncheon,” 2022 FPFC Chair Kori Martin, stated.

The luncheon began with a silent auction and moved into presentations from Rich Dachman, Chief Executive Officer of Brighter Bites, and Claudia Keller, CEO of Second Harvest Food Bank of Orange County. The live auction began with guest auction hosts, Shonna Williams of Cardenas Markets and Marvin Quebec of Quebec Distributing Co. According to a press release, attendees bid on retail outings from Albertsons, Cardenas Markets, Grocery Outlet, Northgate Gonzalez Market, Raley’s, Safeway, Sprouts, Stater Bros. Markets, and Vallarta Supermarkets.

Retailer partners who donated their time for the auction include Albertsons, Cardenas Markets, Grocery Outlet, Northgate Gonzalez Market, Raley’s, Safeway, Sprouts Farmers Market, Stater Bros. Markets, and Vallarta Supermarkets.

The next Fresh Produce & Floral Council event is the January 18 Membership Luncheon at Castlewood Country Club in Pleasanton, California, and registration is open here.

Cheers to this impactful industry event!

Fresh Produce & Floral Council