Kroger and Kitchen United MIX Open New Kitchen Center in Houston, Texas; Dan De La Rosa, Laura Gump, and Michael Montagano Discuss
HOUSTON, TX - A new kitchen center recently opened its doors in Houston, Texas, as Kroger and Kitchen United MIX continue their successful partnership. Opening in The Heights neighborhood, customers can order freshly prepared, on-demand restaurant meals from any or all participating restaurants to satisfy even the pickiest eaters.
“Our customers know they can count on Kroger as a destination for the freshest meal solutions,” said Dan De La Rosa, Kroger’s Group Vice President of Fresh Merchandising. “The Kitchen United collaboration provides another simple, on-demand meal option within our stores. It is one more example of how Kroger is fulfilling our commitment to anything, anywhere, anytime.”
Kroger is expanding its partnership with Kitchen United MIX with this anticipated second location. Building off of the first location’s success in Los Angeles, California, this Houston location is ticking off another major foodie destination.
“We are thrilled and proud to be the first Kroger location in Texas to launch this exciting and innovative partnership,” said Laura Gump, President of Kroger Houston. “‘What’s for Dinner?’ is a question that’s always on the minds of our customers and being able to offer a fresh and tasty selection, paired with friendly service, is the experience we strive to provide each day. This partnership emphasizes how we continue to advance our Fresh for Everyone strategy.”
The kitchen center enables customers to place an order digitally.
According to the release, this Kitchen United MIX location offers customer favorites from more than 10 independently operated restaurant brands, both local and national.
“Kitchen United MIX is proud to introduce our multi-restaurant ordering platform to more shoppers through our newest grocery installation with Kroger,” said Kitchen United Chief Executive Officer Michael Montagano. “We recently launched our first ‘store within a store’ at a Ralphs in Los Angeles, and it’s been incredibly popular. Kitchen United MIX is revolutionizing the way people order takeout, and we’re thrilled to provide this one-of-a-kind experience to Kroger shoppers in The Heights neighborhood of Houston. By partnering with Kroger, we now offer Houstonians a variety of delicious meals for delivery as well as for pick up as they shop.”
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Where will Kroger eye next in its pursuit to expand both in retail and foodservice? Stick around as we find out.
