MODESTO, CA - A fourth-generation member of the Ratto family is stepping up to the plate as the newest CEO of Ratto Bros. Wielding nearly 15 years of industry experience, Geoffrey Ratto has been selected to help drive the company forward, blending the company’s impressive legacy with the promise of an innovative future.

Ratto brings comprehensive knowledge of the company’s various business divisions as well as a deep-rooted connection to the company’s heritage to this new role, making him the Board’s unanimous choice to take the helm. As he takes on this pivotal title, he offers a seamless leadership transition that positions Ratto Bros. for continued growth and opportunities.

Ratto succeeds Robert Engel, who stepped down earlier this month, according to a press release. Prior to this new role, Ratto served as the company's Sales Director for five years. Before that, he worked as a Retail Service Manager for Fresh Point of Central California. His experience is backed by an undergraduate degree from California State University Stanislaus and a Master's Degree in Business Administration (MBA) from Louisiana State University, Shreveport (LSU).

As the release went on to note, the Ratto Bros. Board is committed to supporting Geoffrey's vision and initiatives to enhance its growth and uphold its reputation within the produce industry.

Several board members commented on Ratto’s recent appointment as CEO…

Ray Ratto, Chairman of the Board, Ratto Bros.

"In addition to his business acumen, Geoffrey has the intangible leadership qualities, character, and people skills necessary for upholding the traditional values Ratto Bros. has exhibited for more than 100 years. Our success has been built on integrity, trust, and respect for everyone we employ and do business with. The future is very exciting because it preserves our traditions while opening the door for innovative practices that are even more sustainable and quality-driven than we have now."

Tom Bryan, Board Member, Ratto Bros. and Chief Financial Officer, Taylor Farms

"We could not envision a better person to lead Ratto Bros. Geoffrey has a solid foundation for this position given his experience in the produce industry, knowledge of the operations, and his deep commitment to a tradition that values workers, our land, and our customers."

David Yonan, Board Member, Ratto Bros.

"Geoffrey has the type of vision necessary to guide the company's growth and success through innovation. He brings the commitment to continue improving our quality, sustainability, and list of product offerings."

The new leadership team now includes Anthony Ratto as Operations Manager, Nick Ratto as Harvest/Facility Manager, Andrew Ratto as Sales/VA Manager, and Matthew Ratto, Sales.

Cheers to Ratto Bros. on its next generation of leadership!