BAKERSFIELD, CA - Sun World International, LLC and Executive Vice President David Marguleas announced the company will be expanding its proprietary stonefruit line by adding six more companies as licensees,  creating greater availability and distribution reach for products like BLACK DIAMOND®, HONEYCOT®, SUPER STAR®, and BLACK GIANT®.

David Marguleas, Executive Vice President, Sun World

The newly appointed stonefruit licensees include two Australian marketers, three Israeli packer-marketers and a Chilean distributor, and will also now be able to market Sun World’s branded stonefruit that was mentioned above, Marguleas said.

The new licensees consist of six marketing companies: 

• Servicios Chilfresh Ltda., is based in Chile’s Region VII in Curico, is owned and managed by Andre Luteijn. The company was founded in 1993 and specializes in Asian markets.
• W.A. Farm Direct, is a Perth-based horticultural marketing company owned and managed by John Mercer, his son Bradley Mercer, and daughter Jenny Mercer.
• Mercer Mooney, also based in Perth, has bee in business for 100 years. Headed by General Manager Paul Neale, the company has around 800 growers supplying a diverse range of fruit and vegetable lines.
• Ayelet Hashahar, a Kibbutz (collective community) in northern Israel, was established in 1915 and grows, packs and ships apples, pears, avocado, pomegranate, almonds and stonefruit. Its manager is Eyal Carmi. 
• Rafkor, located in Rosh Pina in northern Israel, has been in business for 43 years and is managed by Gruner Benbenisti. It is privately owned by its grower members and packs and markets stonefruit, pears, citrus, pomegranates, and kiwifruit.
• Rani and Shai Barness, a third generation family grower-packer-marketer located at Moshav Bitzaron in south-central Israel that handles low-chill stonefruit as well as pomegranates, avocado and persimmons.

“These leading stonefruit companies, along with their producers, will ensure that supermarkets and consumers have even better access to our branded lines of proprietary fresh apricots, plums, peaches and nectarines,” Marguleas said, adding that the six new appointees join 19 existing Sun World stonefruit licensees operating in most major fruit growing regions of the world.   

Sun World's fruit licensing program involves more than 1,500 producers and marketing companies, according to a press release, and operate in most of the world's major fruit-growing regions.

Sun World