YAKIMA, WA - They often say that bigger is better, and Superfresh Growers® has certainly taken this sentiment to heart with its latest launch. The company recently announced the arrival of the Super Cherry™ brand, one of the biggest cherries on the tree. The 2020 line-up includes both Dark Sweet and Rainier cherries in pouch bags and clamshells. Exclusively grown and shipped by Superfresh Growers, these jumbo northwest cherries will deliver a premium, special cherry offering that complements retailers’ “every day” cherry programs.

“This summer, we are expecting a sensational crop of jumbo sized Rainier and Dark Sweet cherries,” describes Catherine Gipe-Stewart, Communications Manager. “As normal summer plans are changing, and consumers spend more time at home, they are treasure-hunting groceries stores for cool food to elevate backyard cookouts. Super Cherry is ideal for delighting family members with an exclusive-feeling produce item.”

During the past decade, Superfresh Growers has continually invested in farming with the objective of creating large, delicious fruit, while extending the cherry season. According to a press release, as the demand for larger fruit increases, the Superfresh farm team continues to prune and train trees to create larger fruit size.

“Cherries are one of the produce department’s top-dollar items, and we recognize the importance of helping retailers creatively optimize their cherry sales outside of the traditional Fourth of July and Canada Day promotional period,” says Gipe-Stewart. “We expect families to forego traditional vacations this summer and stay close to home with small groups of family and friends. Cherries will be a popular way to add excitement to backyard picnics and grilling. We are happy to have a good-sized crop to support these backyard adventures!”

To get ahead of this massively sweet variety, be sure to get in touch with Superfresh Growers today!

Superfresh Growers®