MISSION, TX - A strategic partnership aimed at strengthening a central growing region is on the horizon. The Texas International Produce Association (TIPA) and the Houston Fresh Fruit & Vegetable Association (HFFVA) announced their collaboration to fortify and enhance the produce industry in Texas.

"We are thrilled to partner with the Houston Fresh Fruit & Vegetable Association to strengthen our collective efforts in supporting the vibrant produce industry in Texas," stated Dante Galeazzi, President and Chief Executive Officer of TIPA. "Together, we will work tirelessly to grow the industry in our great state while bringing the same excellence, innovation, and value to the members of the Houston community that TIPA has brought to other parts of the state.”

The goal of this partnership is to unify the voice of fruit and vegetable businesses in Texas, while supporting the advancement of those businesses.

Some of the central issues the associations hope to tackle are infrastructure needs at the maritime ports and roadways, increasing consumption in a diverse socio-economic region, and networking opportunities.

On top of that, the partnership aims to:

• Enhance market access and ensure competitiveness for fresh produce
• Foster innovation and sustainability across the supply chain
• Provide valuable resources, training, and support for industry stakeholders
• Advocate for policies that promote a vibrant and resilient produce industry
• Promote consumer education and awareness about the benefits of fresh fruits and vegetables

"This partnership represents a significant milestone in our ongoing commitment to serve the fresh produce community in the Houston area and beyond," added Mayra Vazquez, Business Development and Sales at Latin Specialties and former HFFVA board member. "By collaborating with TIPA, we can amplify our impact, expand our reach, and create greater opportunities for growth and success for all stakeholders."

We’ll keep you in the loop on the latest happening in the fresh produce biz, so stay tuned!