FRESNO, CA - A social media expert has joined the ranks at Trinity Fruit Company as the fresh powerhouse welcomes Anna O'Brien to the newly created role of Social Media and PR Specialist.

“With the constant shift in the landscape of social media, it is of the utmost importance to stay on top of trends and the ever-evolving space that encompasses social media marketing,” Anna said. “I am eager to bring new insight and ideas to Trinity Fruit Company and continue to help grow the brand’s online presence.”

In her new role, Anna oversees all aspects of Social Media and Public Relations, wielding nearly five years of experience within the social media marketing space. Prior to working at Trinity, Anna worked in influencer marketing, where she spent time in the brand operations side of the industry, as well as the influencer and affiliate marketing space. During this time, she built direct relationships with brands such as Walmart, Target, and Nordstrom to help negotiate collaborations with influencers. She also gained invaluable experience as an Account Manager, where she managed a variety of influencers in different social niches, providing them with strategies to help bolster their online presence, foster relationships with brands, and build a community with their social audience.

“I’m looking forward to expanding my knowledge of the produce industry and building a deeper connection with our agricultural community here in the Central Valley,” Anna said of her venture into the produce world. “The produce industry has always been close to my heart, as many of my family members work directly with produce in some capacity. I look forward to continuing to grow all of the different brands that fall under the umbrella of Trinity Fruit Company, and I’m eager to expand their social media presence across every social platform.”

“As Trinity Fruit Company continues to grow, so have our marketing efforts. We were thrilled to expand our marketing department by creating this new position,” shared Angela Hernandez, Trinity’s Vice President of Marketing. “With the ever-evolving nature of social media, it’s invaluable to have someone with her expertise who can navigate and adapt to changing algorithms effectively. When building our team, I focus on both skills and cultural fit, always aiming to think outside the box. Hiring someone from outside the industry has been a great asset, as it brings fresh perspectives and allows us to learn from other sectors. Anna’s diverse background has already proven to be a tremendous benefit to our team. We’re incredibly excited to welcome Anna to the Trinity Family!”

When asked about what drew her to her new role with Trinity Fruit Company, Anna had this to share: “I was drawn to Trinity Fruit through their ability to cultivate a healthy and positive work environment across every department. After my first meeting with Angela, I was overwhelmed by the sense of motivation, passion, loyalty, and genuine care exhibited toward Trinity Fruit. David and Lisa White truly care so deeply for each of their employees and treat everyone as family. I feel honored and blessed to have the opportunity to join the marketing team and work alongside and learn from such a brilliant group of women.”

Cheers to Anna O'Brien on her newest role and the beginning of her journey in fresh!