BOISE, ID - I love to cook—love the idea of making easy recipes I find online, recreating complex dishes I’ve never had before, or throwing random things together into the pan and hope for the best. Sometimes, I do stroll through the frozen aisle to see if anything catches my fancy for dinner, and I think I may have found something. Albertsons Companies announced it has revamped its lineup of Own Brands entrees with 55 new items, ranging from organic plant-based meals for the “flexitarian” to premium high-protein power bowls and more.

“We’re in a new age for frozen meals,” said Chad Coester, SVP of Albertsons Companies Own Brands. “Shoppers deserve premium meals that deliver on dietary needs and indulgence. We’ve reimagined our frozen meal lineup with new formats to deliver on quality first.”

Before I jet off and grab a cartful of frozen meals next time I go shopping, I had to ask, “Will frozen meals taste good?”

“Flat out, this is delicious food,” Coester added.

Well I guess that assauges my worries. According to the press release, the USDA-certified organic and certified plant-based frozen bowls and frozen meatless patties from O Organics® were crafted in partnership with the Plant Based Foods Association (PBFA). With plant-based meal alternatives shaping up to be a booming industry, the “Certified Plant Based” bowls couldn’t come at a better time.

"It's exciting to work with Albertsons Cos. in bringing the first products to market that are both USDA-certified organic and Certified Plant Based," said PBFA Senior Director of Retail Partnerships Julie Emmett.

Albertsons is hitting almost every mark with its revamped lineup with multiple offerings for each category, ranging from hearty comfort food to international flavors crafted by Suji Park. The 55 new products are available in:

• USDA-certified organic and certified plant-based frozen bowls and frozen meatless patties from O Organics® bowls
• Signature SELECT premium frozen bowls
• Convenient, delicious, and indulgent breakfast bowls
• On-trend cauliflower innovations

For a full list of offerings, click here.

We love seeing innovation take the wheel and vision adapt to the changing flavors, convenience needs, and demands of today's shopper. One debate that truly exists in our industry is the challenges of how private label rubs against supplier product branding and consumer recognition. How are retailers and suppliers addressing this conversation? Only time will tell! And we will keep asking the question. Keep checking back with AndNowUKnow and we will continue to deliver the latest updates.

Albertsons Companies