JAPAN - If you thought Amazon couldn’t get any bigger, you thought wrong! (I, too, am constantly surprised by this.) The e-tailer’s Japanese unit recently teamed up with Life—one of Japan’s main supermarket chains—to sell fresh foods online. This service, The Japan Times noted, is meant to service busy and elderly customers and is slated to begin in Tokyo later this year.

The grocer already operates its own delivery service, and through this partnership, Amazon Japan believes that it can up its own product offerings to the sprawling Tokyo marketplace. Life’s own range of products, including its in-house brand, will be available for delivery through Amazon Japan’s Prime Now service.

As you may well remember, Walmart and Rakuten opened Walmart’s first Japanese e-commerce store in December of last year, perhaps ramping up Amazon’s desire to build its own online infrastructure in the market. Will the two further clash in the months to come? AndNowUKnow will bring you the latest.

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