Apeel Explores Global Expansion with Asda Partnership; James Rogers and Dominic Edwards Discuss
SANTA BARBARA, CA - Apeel Sciences is expanding the use of its solutions, revealing that it has partnered with Asda to increase shelf-life and reduce food waste through the industry innovator’s unique program. Through the partnership, Asda’s citrus fruits and avocados will be optimized with plant-based protection across 150 stores.
“Asda is obsessed with helping their customers’ budgets stretch farther. Now with the availability of longer-lasting produce, Asda has opened a new dimension of value for their shoppers,” Apeel Chief Executive Officer James Rogers said. “When shoppers have more time with their food, more of what they buy gets eaten instead of thrown away. How often does saving money help save the planet? It’s happening every day at Asda.”
This partnership marks the first time that this technology has been used on such a large scale in the United Kingdom, according to a press release.
Apeel’s plant-based, protective solutions are made using the same materials naturally found in peels, seeds, and pulp. Aiming to slow down the spoiling process, the provider’s advantageous innovation works by sealing in moisture and keeping oxygen out to maintain quality and freshness for longer. This gives customers longer to enjoy their produce, therefore helping to prevent food waste.
“We are always looking for ways to improve the shelf life of our products and make it easier for our customers to make more sustainable food choices whilst making their money go further. We are really excited to be working with Apeel—bringing the great work they’ve been doing globally, to our U.K. customers,” said Dominic Edwards, Senior Director at Asda. “During this program, we will be learning more about the benefits of longer-lasting produce for our customers, and we are looking forward to seeing what further developments this could lead to in the future.”
As noted in the release, Asda’s partnership with Apeel will help the supermarket move toward its target of cutting waste by 50 percent by 2030.
To see how the expanded use of this creative industry solution brings new opportunities to fresh produce, leave a tab open for ANUK.
