BAKERSFIELD, CA – Bako Sweet®, known for their premium sweet potatoes and eye-catching, themed merchandising, is once again helping retailers elevate their produce displays to increase sales this Easter. The brand is poised to help make this year a record-breaker, offering convenience, trending flavor, and variety to shoppers nationwide.

"Retailers should be looking to create vibrant, impactful displays, and our color-drenched bags of sweet potatoes are the perfect way to draw customers in this Easter season," said Susan Noritake, Vice President of Sales and Marketing at Bako Sweet, in a recent press release. "The data shows that our bright and playful displays make a huge impact on sales with retailers historically experiencing a 240% sales increase when using our display bins in stores.”

To further maximize sales, Bako recommends placing complementary items next to sweet potato displays. Popular Easter dishes like traditional sweet potato casserole, roasted sweet potatoes, and sweet potato pie can be enhanced by showcasing ingredients such as compound butters, seasoned nuts, herbs, premium cheeses, and baking ingredients nearby. Additionally, Bako Sweet offers recipe content to their partners and suggests placing recipe cards or QR codes nearby displays that will inspire new and exciting renditions of classics, such as Sweet Potato Gratin, Sourdough Sweet Potato Biscuits, or Vegan Easter Egg Brownies. This approach not only inspires creative meal ideas but also encourages shoppers to purchase everything they need in one convenient location.

“Easter is one of the top sweet potato buying periods and with additional inspiration retailers can send this sales period into overdrive" adds Noritake. “Especially with egg shortage this year there’s the opportunity to be playful with decor, like putting our colorful array of sweet potato varieties in Easter baskets or sharing egg free treat alternatives like our Vegan Easter Egg Brownies.”

Bako recommends that retailers place orders for their Easter merchandising displays as soon as possible and begin showcasing Easter-themed items by mid-March to take advantage of early shopper decisions in the lead-up to the holiday.

For more information about Bako Sweet, visit bakosweet.com or contact the sales team at [email protected] or 661-858-1075 to place an order in time for the Easter rush.