FRESNO, CA - We recently received word from the California Fresh Fruit Association (CFFA) that Japan has granted market access for California plums, as reported by the United States Department of Agriculture (USDA). This successful effort eliminates phytosanitary barriers keeping California plums out of the Japanese market, which required multiple rounds of technical negotiations that were disrupted somewhat when the COVID-19 pandemic hit.

“Trade barriers threaten the health and viability of the industry. This represents a significant opportunity for California plums, as Japanese consumers value premium fruit and recognize California fruit’s superior quality. As the global economy rebounds from the COVID-19 pandemic, expanding market access will continue to be critical to the industry’s success,” said Ian LeMay, President.

CFFA applauds efforts made by the USDA Animal Plant Health Inspection Service and Agricultural Research Service’s negotiators and experts, as well as the Fresno County and Tulare County Agricultural Commissioner offices. Each of these ag champions made invaluable contributions to the process, a press release explained.

Strict packing and fumigation protocols have reportedly been put in place. Given the success of the existing California nectarine program in Japan, the state’s stonefruit exporters have already demonstrated a commitment to meeting Japan’s requirements.

As this new channel for demand opens up, ANUK will be sure to keep our eyes on all markets across the globe.

California Fresh Fruit Association