TORONTO, CANADA - The Canadian produce industry is gaining a powerful tool for market insights as Execulytics Consulting announces the rebranding of its Proxy Market Share report. Now known as The Produce Report: Canada, the enhanced system offers an expanded suite of features designed to provide produce suppliers with a deeper understanding of the Canadian retail landscape.

Last year, Execulytics launched Proxy Market Share, an innovative reporting system that delivered market share estimates for 50 top items and categories sold in the produce departments of major Canadian retailers. The system provided actionable insights into market leaders, laggards, and retailers experiencing growth or decline, all at an accessible price point for produce companies. However, this year, Execulytics has taken the system to the next level, introducing new functionality and a broader scope, according to the press release.

The enhanced report now integrates multiple data sources, offering monthly and quarterly truckload volume estimates for each retailer across their regional operations. Additionally, it provides key demographic insights for every item’s core customer, helping suppliers better understand who is purchasing their products in Canada. From consumer profiles to retail purchasing volumes, the system delivers a comprehensive view of the market.

Another significant addition is the introduction of category deep dives, which explore subcategories such as organics, packaging formats, and product varieties. These features provide produce suppliers with an unprecedented level of insight into the Canadian market.

“Existing 2025 subscribers will see the new branding starting with this month’s reports, complete with the new enhanced functionality,” said Mike Mauti, Managing Partner for Execulytics. “For those who have not yet subscribed for 2025, we offer a free, no obligation demo of the system, to determine if it could be a fit for your company.”

The rebranding to The Produce Report: Canada reflects the system’s expanded capabilities and its mission to deliver in-depth retail and consumer intelligence for the Canadian produce industry. As stated in the press release, the report is designed to help produce suppliers—whether based in Canada, the U.S., or abroad—gain a thorough understanding of the large and lucrative Canadian marketplace.

With these insights, companies can achieve rapid returns on investment, potentially through as little as two additional truckloads sold. Execulytics’ The Produce Report: Canada is poised to be a game-changer for suppliers looking to drive success in this vibrant market.