RIO RICO, AZ - A gauntlet has been thrown on the battle being waged between whether we need to see to believe or believe to see. Enter the return of Fresh Farms’ Taste to Believe.

The highly anticipated campaign is back and building upon the success of last season in time for the ramping up of Mexican grapes.

“Fresh Farms is making a grand return with the Taste to Believe campaign as the Mexican grape season starts increasing in volume. We are set to tantalize taste buds with an even more extensive offering,” shared Charly Molina, Creative Director for Fresh Farms.

Some may recall the car-stopping steps the company took in partnership with Jewel-Osco, accurately described by Raul and the team as a campaign which promises an unparalleled marketing spectacle.

“Patrons can expect to immerse themselves in captivating displays showcasing Fresh Farms’ signature grapes alongside the irresistible Candy line, featuring favorites like Cotton Candy, Candy Snaps, and Candy Hearts. But that’s not all—customers can indulge in sampling these fruity delights and learn about the varieties at their nearest Jewel-Osco stores. And we plan to extend this flavor extravaganza nationwide to supermarket chains across the country!” Charly said.

From attention-grabbing in-store displays to engaging digital and social media campaigns, Fresh Farms is taking any and all available avenues to ensure these grapes become experiences and memories for consumers. And it is a strategy it hopes to see many more adopt in a mission to elevate not just sales, but the entire grape category. Seeking an impact like that of tomatoes and apples, Raul painted for me a category revolution.

“We are not only increasing Candy grape sales but also transforming consumer perceptions. I am spearheading an immersive digital journey, providing insights into grape cultivation and the magic behind their renowned Candy grapes,” he explained.

Join Fresh Farms on one very sweet ride with a destination set to redefining the fresh produce category one grape at a time.