ANAHEIM, CA - One thing I know for sure when attending a trade show is that Frieda’s Branded Produce is going to bring color and flavor. At the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show, the team will be showing off their friendly but strategic approach, with a special spotlight on dragon fruit.

“Dragon Fruit is making waves as the flavor of the year, and we will have it on full display in harmony with the Pantone color of the year,” shared Alex Jackson, Vice President of Sales and Procurement, encouraging industry members to explore Frieda’s unique dragon fruit varieties, including Fire Dragons®, Honey Dragons®, and Snow Dragons™.

According to a press release, Frieda’s will also showcase other popular flavors like Organic Stokes Purple® Sweet Potatoes, Popjoys® Kumquats, Quick Fires® Shishito Side Dish Kits, and many more.

Frieda’s Organic Stokes Purple sweet potatoes were also featured in the new Netflix series, Live to 100: Secrets of the Blue Zones. The documentary explores how they are rich in fiber and antioxidants, offering vital sustenance for consumers’ diets. Frieda’s is proud to be the exclusive Organic Stokes Purple sweet potatoes supplier.

“Whether you are a culinary expert, foodie, or picky eater, our produce delights consumers in new, exciting, and unexpected ways,” Jackson revealed.

Visit Frieda’s at booth #2339 during the show to find out the latest trends and get personalized advice on how to stay ahead.

And keep reading ANUK for more show coverage!

Frieda's Branded Produce