LOS ANGELES, CA - A partnership arrangement between Generous Brands and SAMBAZON was recently announced that combines the strengths of both brands. Generous Brands, formerly known as Bolthouse Farms, will manufacture, distribute, and sell SAMBAZON Juice and Smoothie Beverages.

“The SAMBAZON brand is the first of several disruptive brands to become part of a new platform inside Generous Brands called Integrated Partnerships,” said Phil Kooy, Chief Revenue Officer of Generous Brands. “Our Integrated Partnerships platform will leverage Generous Brands’ world-class manufacture-to-market refrigerated capability to accelerate the growth of fresh & functional consumer brands—making our combined superpower delivering the best product to absolutely everyone.”

Generous Brands has been successfully co-manufacturing several SAMBAZON portfolio products for the last 15 months and this agreement elevates that relationship, a press release stated. This new strategic partnership will increase consumer access to functional superfruit juices and smoothies and will enable the scale for retailers to expand distribution across North America.

Beginning yesterday, Generous Brands began producing and selling the following products out of its 500,000 square foot production facility in Bakersfield, California: Original Açaí, Dragon Fruit, and Energy Açaí. The manufacturing and distribution of other SAMBAZON frozen and shelf-stable product lines will remain with the parent company.

“We are delighted to join Bolthouse Farms and Evolution Fresh as part of the growing Generous Brands portfolio,” said Ryan Black, SAMBAZON Chief Executive Officer and Co-Founder. “This partnership will bring Açai and other organic, superfood juices and smoothies to customers via thousands of supermarkets throughout North America.”

Generous Brands is currently distributed in 56,000 stores across the United States and Canada with over 150 sales, merchandising, and DSD professionals supporting the North American network.

“Our Integrated Partnerships platform is designed to create speed and high-quality scale for fast-growing brands to achieve significant consumer availability,” said Kooy. “We are looking to add the right brands to our line-up to accelerate the consumer demand for fresh and functional food and beverage products to drive superior growth for our customers. It’s an exciting time in the space with significant opportunity ahead for disruptive consumer brands to step up in a formidable way.”

As we learn more about this collaboration, keep reading the latest from ANUK.