Giant Food Unveils Launch of Local Produce Boxes via Giant Delivers; Gregg Dorazio Shares
LANDOVER, MD - Giant Food has revealed its latest move to place fresh produce center stage. The retailer recently announced the launch of its new Local Produce Boxes, which feature locally sourced, in-season produce available online through Giant Delivers. Each of the boxes are available throughout the summer without a subscription, and offer six or more unique produce items from local farms in Delaware, Maryland, and Virgina.
"At Giant, we know our customers appreciate fresh and seasonal produce when they are in-store or ordering online just as much as we do," said Gregg Dorazio, Director of E-Commerce. "We look forward to bringing these specially curated Local Produce Boxes featuring summer's tastiest produce to our customers."
Over 20 farms are participating in the new program, including Fifer Orchards and Vincent Farms of Delaware; Miller Farms, Houser Produce Farm, Calloway Bros, and Shlagel Farms of Maryland; and Kirby Farms of Virginia. According to a press release, items will vary depending on the farm harvests and what is in season, and shoppers can view local produce seasonality in a calendar online.
The launch of these local produce boxes is a step toward the retailer’s goal to work with 20 new farms in Maryland and 70 new farms in Virginia in 2021, and increases the company’s commitment to increasing food traceability and transparency and making healthy, locally sourced foods accessible to more consumers.
As we see more unique strategies within the retail sector, AndNowUKnow will continue to bring you the latest news.