Giorgio Fresh Portfolio Taps Into Rising Mushroom Demand; Bryan Shelton Details
BLANDON, PA - What is the summer season without fresh food on a hot grill? Giorgio Fresh is making sure produce stands front and center this summer with its enticing portfolio, complemented by a few merchandising tips from the mushroom experts themselves.
“Mushrooms are extremely versatile, and they have a plethora of nutritional benefits and grilling potential. No matter what the consumer is looking for, mushrooms deserve a spotlight on a summer plate!” shares Bryan Shelton, Vice President of Sales and Marketing. “Portabella mushrooms are the ideal mushroom for summer—they are great for grilling and can be enjoyed as a meat substitute for healthier meals. Our stuffed mushrooms are another great summer product as they are easy to make. Encourage shoppers to simply place them on a pan and bake for a delicious dish!”
The strength of the mushroom category is found in its versatility, as they can be used in a variety of dishes from appetizers to entrees and even desserts. Not only can they be prepared in a multitude of ways, but mushrooms are also low in calories and high in nutrients, making them a healthy addition to any meal this summer.
Giorgio Fresh’s newly expanded stuffed mushroom line lures consumers in with a variety of flavors and the convenience of eliminating mealtime prep work through its simple heat-and-serve cooking method.
So, how do you maximize the ROI of an already popular category? Giorgio Fresh recommends cross-merchandising mushrooms—such as its beloved stuffed baby Bellas—by placing them near complementary ingredients such as proteins for the grill, fresh vegetables, and grill kits. This strategy puts a premium spotlight on the mushroom category while encouraging creativity in the kitchen. I mean, what better way to showcase mushrooms as a summer staple while driving cross-category impulse purchases?
“At Giorgio, we strive to encourage our consumers to get crafty in the kitchen and use mushrooms to their full potential,” Bryan adds. “We have numerous recipes on our website for consumers to pull inspiration from and really get creative with their meals during the summer season.”
The summer grilling season is here, which means an abundance of opportunities in the fresh produce department.
Keep reading ANUK as we help you take hold of the latest sales-driving strategies.
