TORONTO, ONTARIO, CANADA - One category that seems to know no bounds is the plant-based beverage sector, which is constantly optimizing the rising consumer demand for both fresh and flavorful drink products. Greenhouse Juice Company’s portfolio is tapping into the opportunities of this booming sector while delivering on nutrition and sustainability.

“First and foremost, our products represent functional, healthy habits that consumers can fit into their day-to-day. Our products address several prevailing trends,” says Anthony Green, Co-Founder. “In terms of sugar-savviness, our products are lower in sugar than the competition, while still formulated for great taste. All our beverages are USDA-certified organic, with a focus on being free of chemical residuals like glyphosate while having a long-term outlook on the health of soil and water systems. We also address plastic and micro-plastic pollution, as we will have eradicated all plastic from our primary packaging by this summer as we move to aluminum caps and recycled-paper labels on our glass bottles.”

Greenhouse is now manufacturing across eight functional, plant-based categories, including:

• Wellness shots
• Cold-pressed juices
• Protein shakes
• Plant milks
• Probiotic lemonades
• Kombuchas
• Sparkling waters
• Functional coffee lattes

All of these products are produced in-house at the company’s state-of-the-art plant in Toronto, Canada, which is organic-, SQF- and B Corp-certified.

Marking its entry into the United States market, the supplier recently launched juices and probiotic lemonades with The Fresh Market in April, with Central Market up next to carry its products. While the details are still undisclosed, Greenhouse also has a number of further commitments planned for the rest of the year.

“Typically, we are merchandised in the produce or functional beverages section. Our wellness shots are our fastest-growing category, and we are the dominant market leader in Canada for the category, with millions of units sold over the last year alone,” explains Anthony. “Our organic formulations, bottled in glass, are unique in the sector, and our natural formulation has the longest shelf-life in the category, along with the versatility of being merchandised both in and out of the fridge. We’ve seen tremendous success in merchandising accompanying four packs of these shots alongside the single units as customers seek to incorporate the shots into more of a daily routine.”

Greenhouse’s fresh portfolio is produced in Toronto, so its distribution focus remains on the East Coast of the U.S. for products with a shorter shelf-life; with the wellness shots having some of the longest natural shelf-lives in the category, they are suitable for retailers nationwide.

Keep reading ANUK as we continue to explore the portfolios driving demand in the fresh sector.

Greenhouse Juice Company