SAN FRANCISCO, CA - GrubMarket has been growing and expanding its reach through recent acquisitions and rolling out new tech. Another update from the company from has come across our desks at ANUK: It acquired one of the largest online Asian grocery and specialty food e-commerce platforms in North America, FreshGoGo.

“We are excited to welcome FreshGoGo, one of the largest online Asian grocery platforms in the [United States], to the GrubMarket family. FreshGoGo is a pioneer in the Asian grocery delivery market,” commented Mike Xu, Chief Executive Officer, GrubMarket. “The company has built a strong brand and an exceptional online platform that aligns with our vision for digitally transforming the food supply chain in America. FreshGoGo has built an outstanding reputation for delivering the highest quality Asian groceries and gourmet foods, and we see enormous potential for integrating their food delivery platform with our existing technology and logistics capabilities. With this acquisition, GrubMarket strengthens its position as a leader in the online grocery market and reinforces its commitment to bringing fresh, affordable food to diverse communities nationwide. Together, we will continue to build the world's most comprehensive, efficient, and technology-driven food e-commerce platform.”

FreshGoGo has become a household name for consumers seeking authentic and fresh Asian groceries and gourmet prepared meals. Founded in 2017 in Plainview, New York, the company has taken an innovative approach to online grocery shopping and food delivery, instrumental in addressing the growing demand for Asian food products in North America, explained a press release.

FreshGoGo offers a one-stop shopping experience for an extensive selection of nearly 6,000 unique SKUs, ranging from fresh vegetables, meats, seafood, dry goods, snacks, specialty items, and gourmet Asian dishes from local restaurants.

“Joining forces with GrubMarket is a monumental opportunity for FreshGoGo. We share a common vision for bringing the freshest and highest quality food to diverse communities across the country in a one-stop shopping format,” shared Jianbing Duan, Owner, FreshGoGo. “Our robust e-commerce platform, which supports web and mobile ordering, and extensive logistics network will integrate seamlessly with GrubMarket's existing operations. As it stands today, we are already one of the most efficient Asian e-commerce services in the country, with an AOV nearly 2x higher than any other Asian e-grocer. By leveraging GrubMarket's extensive resources and technological expertise, we will be able to further enhance our online presence, expand our reach, and provide more customers with a seamless shopping experience, whether they are ordering fresh produce, pantry essentials, or ready-to-eat meals.”

FreshGoGo's success is underpinned by its advanced cold chain distribution and logistics network, which includes a 50,000-square-foot central warehouse facility in New York, satellite dispatch centers along the East Coast, dozens of temperature-controlled vehicles, and a vast network of over 200 pickup stations.

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