SAN ANTONIO, TX - In a new move in a string of investments H-E-B has made in strategic technology, the retailer has named Mike Georgoff as Chief Product Officer, H-E-B Digital. Georgoff has spent more than a decade helping to build high-growth consumer technology startups and is expected to use that experience to grow H-E-B’s omnichannel retail experience. He will report to H-E-B Chief Digital Officer Jag Bath.

“This is an industry-leading company that is strategically positioned to deliver a cutting-edge digital experience to customers,” said Georgoff upon his appointment. “I am thrilled for the opportunity to join such a talented team focused on bringing innovation, growth, and success to H-E-B.”

In Georgoff’s most recent role, he served as Chief Product Officer at Main Street Hub, an Austin-based digital marketing firm that was acquired by GoDaddy earlier this year. Prior to Main Street Hub, the University of Michigan graduate held critical leadership roles at Redbox and RetailMeNot, according to a press release, where he helped develop each from the ground up to become over $1 billion public companies.

“Mike is a highly-respected veteran of product development in the digital space and someone with his expertise strengthens our commitment to building out H-E-B’s omnichannel services,” Bath said. “He has a proven track record leading successful product and design teams, which puts him in a position to help us build the ultimate digital experience for our customers to go along with the unparalleled service of our world-class stores.”

H-E-B has been investing considerably in the digital space as of late, including the retailer’s recent acquisition of Favor and its continued rollout of H-E-B Delivery and H-E-B Curbside, which is now available in more than 100 locations across Texas and on track to reach 165 stores before the year is through.

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