PAARL, SOUTH AFRICA - Hortgro, an organization that supports and represents South African deciduous fruit producers, is tapping into the power of social media to launch its first “Plum Possibilities” consumer promotion in the United States.

“We are ecstatic to share South African plums with U.S. shoppers and bring awareness about the special climate and weather patterns that enable us to have such sweet fruit,” said Wilechia Van Der Westhuizen, Trade Development Manager at Hortgro. “We have only just begun establishing our place in the domestic market and look forward to continuing to grow and spread all possibilities with our plums.”

Hortgro is utilizing Facebook and Instagram to organically gather contacts and promotion participants while also sharing information about South African plums with new audiences, a release explained. Additionally, the company will be sampling at select Costco locations in New Jersey, Pennsylvania, and Georgia, with in-store signage to promote the sweetness of the product and the promotion.

Now through April 12, participants are encouraged to enter the promotion via social media platforms for a chance to win one of two $500 gift cards. Hortgro will connect with target audiences in the areas where the product will be available via online advertising to drive demand for plums and encourage shoppers to participate in the sweepstakes.

“It’s truly amazing to see the reaction and support we’ve received from those who have entered the promotion already after one week,” added Van Der Westhuizen. “The information we are gathering about shoppers will not only help us to better market our product, but also work with retailers who are looking to increase category sales during the winter months.”

To see how Hortgro continues to grow its reach Stateside, keep a tab open for AndNowUKnow.