SAN FRANCISCO, CA & KANSAS CITY, KS - Associated Wholesale Grocers (AWG) and Instacart are partnering to help independent grocers embrace innovation while navigating the digital space. Expanding their partnership, the pair is offering member grocers e-commerce and same-day delivery solutions—including Caper Carts.

"We've witnessed the tremendous value Instacart brings to many of our local independent grocers, making innovation, growth, and deeper customer engagement possible. That's why we're partnering to streamline access to the technology and service our retail partners need to grow via a proven e-commerce offering,” said Shelly Moore, AWG's Chief Information Officer. “By partnering with Instacart, we’re making it even easier for our member retailers to bring the convenience of e-commerce to life and ultimately drive business growth.”

With more than 800 AWG member retailer locations currently using Instacart, this extended collaboration simplifies access for an additional 2,300 member retailer locations to join Instacart’s technology suite, a release stated.

In addition to offering same-day delivery, Instacart also equips retailers with in-store technology solutions like Caper Carts, which use computer vision and AI to automatically identify items as they are placed in the cart. AWG members will deploy these smart carts to transform the traditional checkout experience, allowing customers to bag items as they shop and make payments from anywhere in the store. Customers will also be able to link their loyalty account to the carts, gaining access to personalized promotions and savings as they shop.

"Our joint effort with AWG is more than a partnership; it’s a dedicated effort to empower independently owned grocers to navigate the digital landscape," said Nick Nickitas, General Manager of Local Independent Grocery at Instacart and Founder of Rosie. "Through this collaboration, AWG’s retailers now have access to convenient, cost-effective solutions that allow them to easily bring their stores to their customers' doors. We're excited about what we can achieve together.”

To read more about this growing partnership, click here.

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