BERLIN - At this year’s Fruit Logistica trade fair, Fyffes is showcasing its commitment to sustainable growth—expanding the category alongside retail partners, introducing innovative, consumer-tested concepts, and strengthening relationships with communities and suppliers.

With a strong focus on sustainability, Fyffes continues to make healthy foods more accessible while collaborating with partners to reduce food waste. As stated in the press release, the company’s long-standing dedication to the well-being of the communities where it sources fresh produce—both environmentally and socially—remains central to its vision of Shaping Wellbeing for the World.

Frank Burkhardt, Chief Commercial Officer at Fyffes, states: “We look forward to meeting with customers and demonstrating how we can support their ambitious sustainability goals—whether in greenhouse gas reduction, living wage commitments, human rights, or community initiatives.”

Fyffes is dedicated to delivering delicious, sustainably sourced fresh produce that meets the evolving needs of consumers. Together with retail partners, the company continues to drive category growth, increasing shopper engagement through innovative products and initiatives.

In addition to the well-established Fyffes brand, particularly in the UK and Ireland, the company will also highlight Trudi’s—a purpose-driven consumer brand under the banner ‘Good Fruit Doing Good.’ At Fruit Logistica 2025, Fyffes will showcase how Trudi’s is driving category value while promoting female empowerment and supporting farming communities.

As climate change increasingly impacts growing conditions, operational excellence is more critical than ever to ensure a stable and resilient supply chain. Through continuous investment in innovation, logistics, and responsible sourcing, Fyffes is working closely with growers and supermarkets to mitigate climate-related risks and drive long-term improvements across the value chain.

“Our focus remains on delivering high-quality fresh produce while upholding our commitments to environmental stewardship and community well-being,” adds Frank Burkhardt.