ARLINGTON, VA – The highly competitive Texas retail market may have a new contender to add to its ranks. Lidl US is now eyeing the state for its latest expansion to support the chain's forthcoming US debut.

"We are in the early stages of our preparation to launch in the U.S., and have not yet made individual store announcements," Lidl's Public Relations and Communications Manager, Will Harwood, said in an email to the Houston Business Journal. "Our focus right now is in our operations along the East Coast, but we are also looking at sites in Texas."

Lidl US emphasized that it was unable to list specific locations or regions that the discount retailer is eyeing in the market, but has added Texas to its prospective list. As we previously reported, Lidl US had recently stated that it was specifically planning new locations in the East Coast, which makes the addition of Texas an even bigger boost to the expansion of the German-based chain. 

Lidl first announced its plans for a U.S.-based expansion in 2015, and since then has purposefully been selecting locations for its corporate headquarters, regional headquarters, distribution centers in several states, and planned store locations.

If Lidl US chooses Houston, TX, as one of its southern launch spots, the retailer will join the competition in the regional market with the likes of Aldi, Walmart, Kroger, H-E-B, and more successful banners.

So just where will Lidl US focus its aim in the Texas market? AndNowUKnow will be ready to break the latest as it is unveiled.

Lidl US