New Zealand Avocado Export Season Begins; Brad Siebert and Anna St George Highlight Category Opportunities
NEW ZEALAND - Extended periods of clear skies, plentiful sunshine, consistently stable temperatures, evenly distributed rainfall, and minimal frosts contributed to strong and healthy growing conditions for the New Zealand avocado season. Now, the export season begins.
“We are optimistic about the export season and the opportunities available,” said Brad Siebert, Chief Executive Officer at New Zealand Avocado. “Our growers work tirelessly to produce fruit that is not only delicious and nutritious but that also adheres to stringent quality control measures.”
Despite facing record levels of rainfall, flooding, and cyclones in previous seasons, growers have demonstrated remarkable resilience in overcoming adversity, a press release stated.
“We are very happy with how our crop is looking this year in New Zealand and we are hopeful and confident for a good harvest and higher volumes to meet our key international markets,” says Anna St George, avocado grower, and Vice Chair of the New Zealand Avocado Growers Association (NZAGA).
Globally there are increasing concerns around product sourcing, food safety, and environmental sustainability, so delivering quality avocados to a variety of international markets is a focus for the New Zealand avocado industry. Just as importantly is delivering avocados with an emphasis on sustainability and responsible growing practices.
“As an industry, New Zealand is committed to providing consumers with quality avocados and after the favorable growing period that we have just had, the outlook for the season has all the right ingredients to be promising,” added Siebert.
With New Zealand avocados hitting shelves, keep reading the latest from ANUK.