CHELAN, WA - Rockit™ Apple announces a new partnership with Host Grindstone Friesen Group and Grindstone Compound, a progressive, full-service training facility designed for aspiring motocross and Supercross athletes. By sponsoring these young athletes in their 2024–25 racing season, Rockit apples are proud to be a small apple in a big apple world and share a passion for bravery with the motocross and Supercross competitors.

“In addition to working on basic skills, nutrition is at the core of Grindstone Compound’s mission of guiding these young athletes to perform at their peak,” said Julie DeJarnatt, Director of Brand Strategy at Chelan Fresh. “That’s one reason this partnership aligns so well with motocross and Supercross, as Rockit apples are a superfood, offering a healthy option to other snacks.”

Unlike its more traditional apple cousins, Rockit apples are all-natural and pocket-sized, a press release stated. Two whole Rockit apples contain only 70 calories, can be eaten quickly in a few bites, and provide a crunchy, sweet energy boost that offers a quick dose of hydration, fiber, and electrolytes without the side effects of processed treats that are loaded with caffeine or processed sugar. Unlike traditional training facilities, Grindstone is a launchpad centrally located in the heart of Southern California that provides riders worldwide with essential services so they can focus on their riding careers.

The Chief Executive Officer and Owner of Grindstone, Cari Schehr, has 20 years of personal riding experience and involvement in the motocross industry, and her team, Host Grindstone Friesen Group, is one of the first woman-owned Supercross teams in the United States. She consistently proves to be a leader in comprehensive training, specifically designed to meet the unique needs of motocross and Supercross riders, including diet, nutrition, and targeted endurance programs.

“We teach riders on and off the bike through a holistic approach to training. Our regimented schedule provides the opportunity for young athletes to excel physically, as well as prepare mentally for the track,” said Schehr. “These new habits will propel and sustain them through successful careers in an extraordinarily demanding industry.”

Through the new partnership, Rockit apples will be offered as an alternative healthy snack at the Grindstone Compound training facility and at various competitions.

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